In line with the principles of Participation Banking, our mission is to foster value-creation rather than consumption and to share the value that is generated from these activities with our owners of the participation fund, our Employees and our Shareholders in a fair and transparent way. We believe in the Service Value Creation Chain whereby value is the outcome of effective employee interactions with our customers, where we are providing the right products and services, when and where the customer wants it, in the right way all the time. We also believe that, as our reputation is our most important asset, it is also the hardest to replace.
To be recognized as the premier source of principles-based banking and investment for individuals and business owners in Turkey.
We adopt a quality policy which aims to provide maximum satisfaction to all stakeholders through modern banking services and which is based on an approach of ongoing improvement in all our processes in view of current and potential future requirements and expectations of customers, employees, partners and the society. "Our Bank, for all of us."